I help brands answer their hardest questions: who we are, where we play, and what comes next. For more than a decade I've led brand, innovation, and business strategy for global enterprises and high-growth challengers, turning research and cultural insight into frameworks that leadership teams actually adopt and act on.

As a senior strategy leader, I run the discipline end to end: shaping vision, building the frameworks, and guiding cross-functional teams through the moments that decide a company's future, from market entry and repositioning to portfolio architecture and next-generation innovation. I've worked across retail, QSR, health and beauty, and consumer categories, with 36 brands and counting. My approach bridges the analytical and the intuitive: I pair rigorous market data with a deep read on people and culture to find the opportunities others miss.

Beyond client work, I serve on the board of a nonprofit supporting single parents through cancer treatment, and I co-chair a design advisory group guiding a major public school modernization. I speak at industry conferences and have been published in trade press.

I live in Portland, Oregon, with my partner and our two children. When I'm not working, I'm usually running. I'm an endurance athlete with 21 marathons behind me, a Boston Marathon qualifier and finisher, and I'm currently chasing my Six Star. My long-term goal is The Great World Race: seven marathons, on all seven continents, in seven days. The discipline it takes to train for something like that isn't so different from the work I do for brands: break an impossible-looking goal into a plan, then execute relentlessly.